Wednesday, October 12, 2011

DC's New 52 Brings in Huge Sales for September

DC's big gamble of relaunching their whole line of comics to produce 52 issue ones of new series seems to have paid off. DC books dominated September's sale charts, giving much needed hope to the struggling comic book industry. The number one book sold was unsurprisingly Batman #1, followed by Action Comics #1 and Green Lantern #1. DC domination continues until the 8th spot where Marvel finally enters the sales chart with their latest blockbuster crossover, Fear Itself. Usually the sales charts are much more unbiased, such as this past July's sales chart which had Marvel and DC sharing the top ten equally with five books each.

The question now is whether DC will continue to obliterate Marvel. An observer might think so but comic book fans know better. "The only reason the chart looks like this is because DC saturated the market with nothing but first issues," Jason Nygaard, longtime DC comic book fan said. "People go crazy for first issues because they end up being worth more down the line plus every one loves a good starting point. Next month's chart will be closer to normal and then by December, everything will be the same."

Mr. Nygaard may be correct but one must consider the number of hardcore Marvel fans who ended up going outside their comfort zone this past month. "I bought a few DC books a few weeks ago, which is something I never do," James Wepy, longtime Marvel Comics reader. "None of it interested me. New series, same old boring characters." Whether Mr. Wepy echoes the opinion of the majority or minority of Marvel fans who crossed over to the other side this past month will determine just how long the sales chart's love affair with DC will last.

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